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Scenario · Retail

Windows, aisles and stores: communicating on screen

Retail asks three things of a display: that it is visible in daylight, that it runs ten hours a day for years, and that content updates without sending anyone to the store. The configurations here answer those three conditions.

Ask for a configuration Digital signage solutions

The four touchpoints

In a store every screen has a different job and a different reading distance. Distance decides the diagonal, not the budget.

Window and entrance
Content seen in passing, often backlit: assess the position before the diagonal, then choose brightness and anti-glare treatment.
Signage displays →
Aisle and department
Prices, promotions and availability, in portrait, updated remotely. The display replaces printed signage and the time spent reprinting it.
HNT Series →
Till and queue
Short content read close up, with waiting time to fill. Here legibility matters more than diagonal.
Formats and sizes →
Interactive corner
Catalogues, configurators, order collection: where the customer searches for something, touch earns its place — an interactive display or a 43" table.
Interactive displays →
Large surfaces and showrooms
Beyond 98", or where the surface must be seamless and frameless, a custom LED wall takes over.
LED wall →
Managing a store network
One cloud dashboard for groups of screens: campaigns published by area, power schedules matched to opening hours, instant notices.
Remote management →

Typical retail configurations

Four typical positions and the configuration we propose. Ambient light should always be checked on site, at different times of day.

Display
Orientation
Content management
Shop window
HNT Series 65-75"
Portrait
Bytello DMS, scheduled campaigns
Aisle / department
HNT Series 55"
Portrait
Price lists and promos by group
Till and queue area
HNT Series 55"
Landscape
Short playlist, updated remotely
Interactive corner
C Pro Series 65" or 43" table
Landscape
Local content or web app

What makes the difference in store

Four technical criteria and two operational ones: in retail the cost of running a screen outweighs its price.

Continuous operation
Ten hours a day for years is not domestic use: the HNT Series is rated 24/7 with 50,000 panel hours.
Brightness and reflections
Near glass you need more brightness and an anti-glare treatment. If the sun is direct, change the position: no panel beats direct light.
Updates without travel
With the dashboard a new price list reaches every screen in an area in one send. It is the line that removes the recurring cost of printed signage.
Built-in player
Android on board means no external mini PC to power and hide behind the screen: fewer points of failure, a cleaner install.
Content designed for the format
In portrait you do not rotate a video, you redesign the content. Lists, prices and short messages work; a panoramic shot does not.
Installation and safety
Mount included, VESA fixing and concealed cable routing: in a public space a tidy installation is also a safety requirement.

Frequently asked questions

Which display works in a sunlit shop window?

In a window the problem is not the diagonal but the light: no panel beats direct sun. First assess the position — set back from the glass, at an angle that avoids reflection — then choose the display. Where light is strong you need the highest available brightness and anti-glare glass.

How many displays can be updated from one place?

All of those connected to the dashboard: ten or two hundred are managed in the same interface, grouped by store, department or area. A new price list or promotion is published once and lands on every screen in the group.

Portrait or landscape for a totem?

Portrait for lists, prices, queues and aisle-side communication: it is the format read standing still and close up. Landscape for video, atmosphere and brand content. The HNT Series is certified for both orientations and the mount is included.

Can a consumer TV work in a shop?

For a few weeks. A domestic TV is not rated for continuous operation and degrades quickly at ten hours a day; the HNT Series is rated 24/7 with 50,000 panel hours. The difference shows in year two.

Is touch needed in store?

Only where the customer has to look something up: catalogues, configurators, self-service, order collection. For everything else — promotions, price lists, atmosphere — content is watched, and signage costs less than an interactive nobody will touch.

Worth seeing for retail

Digital signage HNT Series LED wall Remote management Mounts and brackets Technical glossary

Have a store network to equip?

Tell us how many screens, in which positions and under what light: we reply with diagonals, orientation and the content management model.

Talk to a technician